Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context
Author:
Publisher
Springer Science and Business Media LLC
Subject
Religious studies,Cultural Studies
Link
https://link.springer.com/content/pdf/10.1007/s43039-020-00014-5.pdf
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3. Burkhalter, J. N., & Thornton, C. G. (2014). Advertising to the beat: An analysis of brand placements in hip-hop music videos. Journal of Marketing Communications, 20(5), 366–382.
4. Cain, R. M. (2011). Embedded advertising on television: Disclosure, deception, and free speech rights. Journal of Public Policy and Marketing, 30(2), 226–238.
5. Chan, Y., & Fong, F. (2016). An exploratory content analysis of product placement in top grossing films. Journal of Promotion Management, 22(1), 107–121.
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