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3. “The Impact of Drugstore Makeup Product Reviews by Beauty Vlogger on YouTube towards Purchase Intention by Undergraduate Students in Indonesia.”;Ananda;International Conference on Ethics of Business, Economics, and Social Science,2016
4. “From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape.”;Araujo;Journal of Advertising,2020
5. “Measuring Social Media Influencer Index: Insights from Facebook, Twitter and Instagram.”;Arora;Journal of Retailing and Consumer Services,2019