Author:
Inoue Hiroyuki,Fujisaki Yuma, ,
Abstract
Recently, local mascot characters called “Yurukyara” have been active in various places. They play an important role in raising a region’s image and exciting the region to promote regional development. It is important to understand the impression given by the characters, since each character’s image leads to the promotion and recognition of the region. In this study, we analyze the impression of local mascot characters to provide useful information for regional promotions, etc. First, we extract the Kansei factors from the characters’ appearances and classify the characters within the factor space. Next, we analyze the differences in impressions when adding character-profile and video information.
Publisher
Fuji Technology Press Ltd.
Subject
Artificial Intelligence,Computer Vision and Pattern Recognition,Human-Computer Interaction
Reference17 articles.
1. K. Osawa and M. Yamada, “Relationship between Impressions and Popularity of Yuru-charas,” Proc. of the 17th Annual Conf. of Japan Society of Kansei Engineering, B21(3pages), 2015 (in Japanese).
2. S. Ito, “Comparing Characteristics and Impressions of Local Mascots,” Tokyo Metropolitan University Psychological Research, Vol.22, pp. 21-30, 2012 (in Japanese).
3. S. Jiyavorananda, H. Ishikawa, S. Sakai, K. Yamanaka, T. Yamanaka, and T. Masuda, “Elucidation of Factors Predicting the Impression of “ıt Yuru-sa” in Japanese Yuru-kyara Mascot Characters,” Int. J. of Affective Engineering, Vol.15, No.3, pp. 231-238, 2016.
4. S. Ito and T. Yamashita, “Applying Rough Set to Analyze Psychological Effect of Mascot Character Design,” Int. J. of Affective Engineering, Vol.13, No.3, pp. 159-165, 2014.
5. M. Hotogi and M. Hagiwara, “Analyses of Local Mascot Characters and Proposal of Automatic Character Creation System Using Affective Words,” Int. J. of Affective Engineering, Vol.14, No.4, pp. 299-307, 2015.