Analyses of Local Mascot Characters and Proposal of Automatic Character Creation System Using Affective Words

Author:

HOTOGI Maho1,HAGIWARA Masafumi1

Affiliation:

1. Keio University

Publisher

Japan Society of Kansei Engineering

Reference38 articles.

1. 1. Disney; http://www.disney.co.jp/

2. 2. Sanrio; http://www.sanrio.co.jp/

3. 3. Pokemon Company; http://www.pokemon.co.jp/

4. 4. Y. Koshikawa; Consideration on Characters and Brands - Development of Area Revitalization and Yuru-chara -, Kohoku Kiyou, 34, pp.161-176, 2013 (in Japanese).

5. 5. D. Wakabayashi and M. Inada; Isn't that cute? in Japan, cuddly characters compete, W. S. Journal, 2012.

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