Elucidation of Factors Predicting the Impression of “Yuru-sa” in Japanese Yuru-kyara Mascot Characters

Author:

JIYAVORANANDA Sittiphan1,ISHIKAWA Hiroko1,SAKAI Shunsuke1,YAMANAKA Katsuo1,YAMANAKA Toshimasa1,MASUDA Tomoyuki1

Affiliation:

1. Graduate School of Comprehensive Human Sciences, University of Tsukuba

Publisher

Japan Society of Kansei Engineering

Reference10 articles.

1. 1. Mori, H.: Yuru-kyara, Yuru-kawa. Yuru-wado no kenkyu, Nikkei Business, 2012. http://business.nikkeibp.co.jp/article/topics/20120830/236177/ (September 2012) (in Japanese).

2. 2. Birkett, M.: “Amateur” mascots on the loose: the pragmatics of kawaii (cute), Thesis submitted for anthropology honors, University of Michigan, 2012.

3. 3. Miura, J.: Yuru-kyara daizukan, Fuso-sya, 2004 (in Japanese).

4. 4. Inuyama, A., Sugimoto, M.: Yuru-kyara ron, Voyager, 2012 (in Japanese).

5. 5. AFP: Mute bear caricature gives press conference, Rappler.Com, 2014. http://www.rappler.com/life-and-style/50796-mute-bear-caricature-japanese-press-conference (February 2014).

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