Efficiency improvement of health care institutions activities using swot-analysis

Abstract

Annotation. The use of SWOT analysis to evaluate the activities of medical organizations will allow the management of these institutions to make effective management decisions and choose appropriate strategies, which opens up new directions for future development. The purpose of our research was to conduct a review of literary sources and prove the importance of using a SWOT analysis as one of the key tools for implementing strategic management of any medical institution in order to improve the indicators of the population's health level while using the minimum amount of available resources, identifying strong and weak sides of medical institutions, as well as opportunities and threats of the external environment in the conditions of a market economy. A review of literary sources was conducted from 2004 to 2021, inclusive, using the scientometric databases PubMed, Web of Science, Google Scholar. The search in the scientific literature included the following terms: SWOT analysis, strengths, weaknesses, opportunities, threats, strategic management, healthcare facilities. After a detailed analysis of more than 70 publications, 39 works were selected and included in this review article. The approach of analyzing the work of medical institutions proposed by us allows us to choose the optimal way of development of these organizations and avoid threats from the external environment, to choose the right management decisions regarding the strategic development of the relevant institution, which will increase the competitiveness of the enterprise and the efficiency of its work in general.