Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking

Author:

Tri Ho Thanh1,Nga Vo Thi2,Sipko Juraj3

Affiliation:

1. FaME , Tomas Bata University in Zlin , Czech Republic based at Industrial University of Ho Chi Minh City , Vietnam .

2. FaME , Tomas Bata University in Zlin , Czech Republic based at Hoa Sen University of Ho Chi Minh City , Vietnam .

3. FaME , Tomas Bata University in Zlin , Czech Republic

Abstract

Abstract This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance.

Publisher

Walter de Gruyter GmbH

Subject

General Business, Management and Accounting

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