The Development of Core Retailer Community Functions
Author:
Affiliation:
1. a Spears School of Business, Oklahoma State University, Stillwater, OK
2. b University of Texas-Arlington, Arlington, TX
3. c University of Alabama-Huntsville, Huntsville, AL
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679210301
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4. Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers;Stephen Arnold;Journal of Retailing,2001
5. Intentional Social Action in Virtual Communities;Richard Bagozzi;Journal of Interactive Marketing,2002
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