1. The social influence of brand community: evidence from European car clubs;Algesheimer;J. Mark.,2005
2. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast;Andersen;Ind. Mark. Manag.,2005
3. Imagined Communities: Reflections on the Origins and Spread of Nationalism;Anderson,1983
4. The real value of on-line communities;Armstrong;Harv. Bus. Rev.,1996
5. Lessons learned from the world's best retailers;Arnold;Int. J. Retail Distrib. Manag.,2002