Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast
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Published:2005-01
Issue:1
Volume:34
Page:39-51
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ISSN:0019-8501
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Container-title:Industrial Marketing Management
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language:en
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Short-container-title:Industrial Marketing Management
Author:
Andersen Poul Houman
Cited by
149 articles.
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