Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness-Reference-Cited by-同舟云学术

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Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness

Published:2009-07 Issue:4 Volume:13 Page:67-96
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Wang Kai¹,Wang Eric T. G.²,Farn Cheng-Kiang³

Affiliation:

1. a Department of Information Management, National University of Kaohsiung, Taiwan, R. O. C.

2. b William E. Simon Graduate School of Business Administration, University of Rochester

3. c Department of Information Management, National Central University, Taiwan, R. O. C.

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415130404

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