Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective-Reference-Cited by-同舟云学术

Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

Published:2023-02 Issue: Volume:156 Page:113540
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Wang Dongyi^ORCID,Luo Xin (Robert),Hua Ying^ORCID,Benitez Jose^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference77 articles.

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