Improving the Marketing Math Skills of Marketing Undergraduate Students Through a Unique Undergraduate Marketing Math Course
Author:
Affiliation:
1. a Department of Marketing and Logistics, University of North Texas, Denton TX
2. b College of Business, University of South Florida-St. Petersburg, St. Petersburg, FL
3. c Pennsylvania State University Mont Alto, Mont Alto, PA
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008200108
Reference21 articles.
1. The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students;Praveen Aggarwal;Journal of Marketing Education,2007
2. Viewpoint: Marketing Educators Should Model Competencies, Assign Group Projects;Gib Akin;Marketing News,1981
3. Can School Oversight Adequately Assess Department Outcomes? A Study of Marketing Curriculum Content;Stephen Barnett;Journal of Education for Business,2004
4. Eight Campus Trends Will Change Marketing Managers, Management;Roger Blackwell;Marketing News,1980
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