THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES-Reference-Cited by-同舟云学术

THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES

Published:2020-07-21 Issue:4 Volume:30 Page:225-235
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Kulkarni Gauri¹,Vinuales Gema²

Affiliation:

1. Department of Marketing, College of Business and Economics, Towson University , Towson, MD, USA

2. Department of Marketing and Business Analytics, San Jose State University , San Jose, CA, USA

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/10528008.2020.1794900

Reference43 articles.

1. How Many Choices Are Good? Measurement of the Effects of Course Choice on Perceptions of a Marketing Option

2. The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

3. Butler, D. D. & Straughn-Mizerski, K. (1998). Required and elective marketing courses: How far have we come in twenty years? Marketing Education Review, 8(3), 35–42.

4. Marketing Models in Education: Students as Customers, Products, or Partners

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Cam or professor Lee? How instructor seniority and address term influence student perceptions in the United States;Higher Education Quarterly;2024-04-24

2. Comparative Analysis of the Undergraduate Political Science Research Methodology Course Syllabi among Hong Kong Universities;Journal of Political Science Education;2024-01-22

3. What the Font! The Role of Handwritten Font in Course Interest, Student Inference, and Learning Outcome;Marketing Education Review;2023-12-08

4. I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES;Marketing Education Review;2022-04-25