Can School Oversight Adequately Assess Department Outcomes? A Study of Marketing Curriculum Content-Reference-Cited by-同舟云学术

Can School Oversight Adequately Assess Department Outcomes? A Study of Marketing Curriculum Content

Published:2004-01 Issue:3 Volume:79 Page:157-162
ISSN:0883-2323
Container-title:Journal of Education for Business
language:en
Short-container-title:Journal of Education for Business

Author:

Barnett Stephen T.,Dascher Paul E.,Nicholson Carolyn Y.

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous),Education

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference15 articles.

1. The Association to Advance Collegiate Schools of Business (AACSB). (2001). Achieving quality and continuous improvement through self-evaluation and peer review. St. Louis: AACSB International.

2. Bass, F. M., & Talarzyk, W. W. (1972). An attitude model for the study of brand preference. Journal of Marketing Research, 9(February), 93-96.

3. Bloom, B. S. (1956). Taxonomy of educational objectives: Handbook I, cognitive domain. New York: David McKay.

4. Chapman, C. (2001). Taking stock: An interview with Peter Drucker. Biz Ed, November/December, 12-17.

5. Davis, R., Misra, S., & Van Auken, S. (2002). A gap analysis approach to marketing curriculum assessment: A study of skills and knowledge. Journal of Marketing Education, 24(December), 218-224.

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal;Research Anthology on Business and Technical Education in the Information Era;2021

2. Assurance of Learning and Accreditations Through Assessment in Business Schools;Research Anthology on Business and Technical Education in the Information Era;2021

3. Assurance of learning and accreditations in business schools: an AACSB perspective;Journal of Economic and Administrative Sciences;2019-10-25

4. Assurance of Learning and Accreditations Through Assessment in Business Schools;Handbook of Research on E-Assessment in Higher Education;2019

5. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal;Advances in Marketing, Customer Relationship Management, and E-Services;2016