Marketing Feud: An Active Learning Game of (Mis)Perception-Reference-Cited by-同舟云学术

Marketing Feud: An Active Learning Game of (Mis)Perception

Published:2011-04 Issue:1 Volume:21 Page:63-68
ISSN:1052-8008
Container-title:Marketing Education Review
language:en
Short-container-title:Marketing Education Review

Author:

Vander Schee Brian A.¹

Affiliation:

1. a Aurora University, Aurora, IL

Publisher

Informa UK Limited

Subject

Education

Link

https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008210109

Reference20 articles.

1. Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model;Chad Allerd;Marketing Education Review,2006

2. Cash for Comment: Participation Money as a Mechanism for Measurement, Reward, and Formative Feedback in Active Class Participation;Matthew Chylinski;Journal of Marketing Education,2009

3. Student Attitudes Toward College Courses: An Examination of Influences and Intentions;James Curran;Journal of Marketing Education,2006

4. Uniting Active Learning and Deep Learning to Teach Problem- Solving Skills: Strategic Tools and the Learning Spiral;Nina Diamond;Journal of Marketing Education,2008

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1. INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH;Marketing Education Review;2022-01-07

2. Role-Play . . . Take 1 . . . Action: An Experiential Activity for Marketing Students;Journal of Education;2021-08-23

3. UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING;Marketing Education Review;2020-10-25

4. DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING;Marketing Education Review;2018-08

5. An Innovative Spreadsheet Application to Teach Management Science Decision Criteria;International Journal of Information and Communication Technology Education;2018-07