Designing Not Just for Pleasure: Effects of Web Site Aesthetics on Consumer Shopping Value
Author:
Affiliation:
1. a Department of Management Science, School of Management, Xiamen University, China
2. b School of Management, Fudan University, China
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415150405
Reference81 articles.
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3. The role of mutual trust in building members' loyalty to a C2C platform provider;J. Chen;International Journal of Electronic Commerce,2009
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