Antecedents and Consequences of Consumer Participation in On-Line Communities: The Case of the Travel Sector

Author:

Casaló Luis V.1,Flavián Carlos2,Guinalíu Miguel2

Affiliation:

1. a University of Zaragoza, Spain

2. b University of Zaragoza

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference71 articles.

1. AIMC (Asociación para la investigación de los medios de comunicación). Audiencia en Internet según el EGM, febrero/marzo de 2009 (Internet audience according to EGM, February/March 2009). Madrid, 2009 (available at http://download.aimc.es/aimc/03internet/internet109.pdf

2. The social influence of brand communities: Evidence from European car clubs;R. Algesheimer;Journal of Marketing,2005

3. Relationship marketing and brand involvement of professionals through Web-enhanced brand communities: The case of Coloplast;P. Andersen;Industrial Marketing Management,2005

4. The antecedents and consequences of customer satisfaction for firms;E. Anderson;Management Science,1993

5. A model of distribution firm and manufacturer firm working partnerships;J. Anderson;Journal of Marketing,1990

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