Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features
Author:
Affiliation:
1. a City University of Hong Kong
2. b City University of Hong Kong Joint Advanced Research Center, University of Science and Technology of China
3. c College of Business, City University of Hong Kong
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415170404
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4. Consumer awareness and use of product review websites;A. Bailey;Journal of Interactive Advertising,2005
5. Differential effects of provider recommendations and consumer reviews in e-commerce transactions: An experimental study;A. Benlian;Journal of Management Information Systems,2012
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