Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study
Author:
Affiliation:
1. a TU Darmstadt, Germany
2. b EMLYON Business School
3. c University of Munich, Germany
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222290107
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4. Testing the persuasiveness of evidence: Combining narrative and statistical forms;M. Allen;Communication Research Reports,2000
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