The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference45 articles.
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3. Babin, Laurie A., and Alvin C. Burns (1998), "A Modified Scale for the Measurement of Communication-Evoked Mental Imagery," Psychology and Marketing, 15 (3), 261-278.
4. Baddeley, Alan (1966), "Short-Term Memory for Word Sequences as a Function of Acoustic, Semantic and Formal Similarity," Quarterly Journal of Experimental Psychology, 18 (4), 362-365.
5. Baddeley, Alan (2003), "Working Memory: Looking Back and Looking Forward," Neuroscience, 4 (10), 829-839.
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