The Impact of Comedic Violence on Viral Advertising Effectiveness
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference68 articles.
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3. The Effects of Incongruity, Surprise, and Positive Moderators on Perceived Humor in Television Advertising;Dana Alden;Journal of Advertising,2000
4. Violent Advertising in Fashion Marketing;Svante Andersson;Journal of Fashion Marketing and Management,2004
5. Effects of Realistic Television Violence Vs. Fictional Violence on Aggression;Charles Atkin;Journalism Quarterly,1983
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