An Examination of Cognitive Factors Related to Humorousness in Television Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference22 articles.
1. Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
2. Effects of Humor in a Radio Advertising Experiment
3. Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial
4. The Appreciation of Humor in Captioned Cartoons
5. Hedonic Consumption: Emerging Concepts, Methods and Propositions
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