Advergames
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference68 articles.
1. Ease of Message Processing as a Moderator of Repetition Effects in Advertising;Punam Anand;Journal of Marketing Research,1990
2. When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?;Wayne Baker;Journal of Advertising,1999
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda;Siva Balasubramanian;Journal of Advertising,2006
4. Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond;Rajeev Batra;Journal of Consumer Research,1986
5. Consumer Self-Confidence: Refinements in Conceptualization and Measurement;Williams Bearden;Journal of Consumer Research,2001
Cited by 209 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Redefining in-game advertising: A systematic literature review and an updated definition;Revista de Comunicación;2024-09-04
2. Prominent or subtle: The impact of brand prominence on social media advertisement engagement;Journal of Retailing and Consumer Services;2024-09
3. In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge;Journal of Computer Information Systems;2024-07-23
4. ADVERGAMES: IMPULSIONANDO A DIVULGAÇÃO, ENGAJAMENTO E A CONSCIENTIZAÇÃO DE MARCAS POR MEIO DE JOGOS ELETRÔNICOS INTERATIVOS;Revista Contemporânea;2024-06-25
5. Advergames and Consumer Brand Engagement: Experiential Satisfaction as a Mediator of Gamified Advertising Effects;Journal of Interactive Advertising;2024-05-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3