In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge-Reference-Cited by-同舟云学术

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In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge

Published:2024-07-23 Issue: Volume: Page:1-12
ISSN:0887-4417
Container-title:Journal of Computer Information Systems
language:en
Short-container-title:Journal of Computer Information Systems

Author:

Vashisht Devika¹

Affiliation:

1. Marketing Management, Indian Institute of Management Sirmaur, Paonta Sahib, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08874417.2024.2382223

Reference29 articles.

1. Cloudwards. 23 video game and online gaming statistics facts & trends for 2024. 2024 Jan 18 [accessed 2024 Feb 13]. https://www.cloudwards.net/online-gaming-statistics/.

2. Unswitch.com. Online gaming statistics 2023. 2023 May 12 [accessed 2023 Dec 29]. https://www.uswitch.com/broadband/studies/online-gaming-statistics/.

3. Drimify. Marketing games and gamification for brands. 2023 [accessed 2023 Dec 29]. https://drimify.com/en/resources/marketing-games-gamification-brands/.

4. In-game advertising influencing factors: a systematic literature review and meta-analysis;Smith MW;Comput Games J,2014

5. Digital Game Advertising (IGA and Advergames): Not All Fun and Games

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