1. Aikin, Kathryn, and John Swasy (2001), "Analysis of the Effects of DTC Advertising on Patient Information-Seeking Behavior," Drug Information Association, available at http//www.fda.gov/cder/ddmac/Presentations/aiknDIAdtc701/index.htm
2. Alperstein, Neil M., and Mark Peyrot (1993), "Consumer Awareness of Prescription Drug Advertising," Journal of Advertising Research, 33 (4), 50-56.
3. Baukus, Robert (2004), "DTC Advertising," Journal of Health Communication, 9 (6), 563-564.
4. Brim, Orville G. (1968), "Adult Socialization," in Socialization and Society, John A. Clausen, ed., Boston: Little, Brown, 182-226.
5. Browne, Michael W., and Robert Cudeck (1993), "Alternative Ways of Assessing Model Fit," in Testing Structural Equation Models, Kenneth A. Bollen and J. Scott Long, eds., Thousand Oaks, CA: Sage, 136-162.