Commentary
Author:
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10810730490882775
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Audiences in the Dark: Deception in Pharmaceutical Advertising Through Verbal–Visual Mismatches;The Palgrave Handbook of Deceptive Communication;2019
2. Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising;Health Marketing Quarterly;2018-07-03
3. Direct-to-Consumer Drug Advertising and “Health Media Filters”: A Qualitative Study of Older Adult Women's Responses to DTC Ads;Atlantic Journal of Communication;2012-07-18
4. The Changing Face of Direct-to-Consumer Print Advertising;Pharmaceutical Medicine;2010-06
5. Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication;Health Communication;2008-01-25
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