Audiences in the Dark: Deception in Pharmaceutical Advertising Through Verbal–Visual Mismatches-Reference-Cited by-同舟云学术

Audiences in the Dark: Deception in Pharmaceutical Advertising Through Verbal–Visual Mismatches

Published:2019 Issue: Volume: Page:839-855
ISSN:
Container-title:The Palgrave Handbook of Deceptive Communication
language:
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Author:

Dan Viorela

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-96334-1_43

Reference70 articles.

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