Direct-to-consumer advertising for bleeding disorders: a content analysis and expert evaluation of advertising claims
Author:
Publisher
Wiley
Subject
Hematology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1538-7836.2008.03083.x/fullpdf
Reference17 articles.
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2. A decade of direct-to-consumer advertising of prescription drugs;Donohue;N Engl J Med,2007
3. Physicians report on patient encounters involving direct-to-consumer advertising;Weissman;Health Aff (Millwood),2004
4. A history of drug advertising: the evolving roles of consumers and consumer protection;Donohue;Millbank Q,2006
5. Direct marketing of pharmaceuticals to consumers;Lyles;Annu Rev Public Health,2002
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4. Enhancing the educational value of direct-to-consumer advertising of prescription drugs;Journal of the American Pharmacists Association;2017-09
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