Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising-Reference-Cited by-同舟云学术

Truths, Half-Truths, and Deception: Perceived Social Responsibility and Intent to Donate for a Nonprofit Using Implicature, Truth, and Duplicity in Print Advertising

Published:2007-06 Issue:2 Volume:36 Page:33-48
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Shanahan Kevin J.,Hopkins Christopher D.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference72 articles.

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3. Alsop, Ronald (1988), "Drug and Alcohol Clinics Vie for Patients," Wall Street Journal (November 15), B1.

4. Ambler, Tim (2006), "Does the UK Promotion of Food and Drink to Children Contribute to Their Obesity," International Journal of Advertising, 25 (2), 137-156.

5. Andreasen, Alan R. (1994), "Social Marketing: Its Definition and Domain," Journal of Public Policy and Marketing, 12 (1), 108-114.

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