1. Aaker, D. (2017). 5 Reasons brands need a higher purpose. Marketing News, (July), 22–24. https://www.ama.org/publications/MarketingNews/Pages/5-reasons-brands-need-higher-purpose.aspx
2. Aaker, D. (2018). 14 Reasons your brand needs signature stories. Marketing News, 18.
3. Aula, P. (2010). Social media, reputation risk and ambient publicity management. Strategy and Leadership, 38(6), 43–49. https://doi.org/10.1108/10878571011088069
4. Belin, A. (2020). How to protect and defend your brand from fake news. Latana.com. https://latana.com/post/fake-news-brands/. Accessed August 9, 2022
5. Berthon, P., Treen, E., & Pitt, L. (2018). How truthiness, fake news and post-fact endanger brands and what to do about it. NIM Marketing Intelligence Review, 10(1), 18–23.