The strengths and weaknesses of internal marketing-Reference-Cited by-同舟云学术

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The strengths and weaknesses of internal marketing

Published:2000-10-19 Issue: Volume: Page:
ISSN:
Container-title:Internal Marketing
language:
Short-container-title:

Author:

Ballantyne David

Publisher

Routledge

Link

http://www.crcnetbase.com/doi/pdf/10.4324/9780203207352.ch3

Reference34 articles.

1. The role of internal marketing in the implementation of marketing strategies

2. Editorial

3. Turning the Wheel of Quality Improvement – Continuously

4. Internal networks for internal marketing

5. Ballantyne, D. `Dialogue and Knowledge Generation: Two Sides of the Same Coin in Relationship Marketing', 2nd WWW Conference on Relationship Marketing, http://www. mcb.co.uk/services/conferen/nov99/rm/paper3.html.

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2. Leadership Style and Market Orientation: The Mediating Role of Internal Marketing;Journal of Relationship Marketing;2023-04-27

3. Internal Marketing: A Model for Implementation and Development;Dimensión Empresarial;2018-10-09

4. The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship;International Journal of Bank Marketing;2016-09-05

5. Running a hospital patient safety campaign: a qualitative study;Journal of Health Organization and Management;2014-08-18

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