Internal networks for internal marketing-Reference-Cited by-同舟云学术

Internal networks for internal marketing

Published:1997-07 Issue:5 Volume:13 Page:343-366
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Ballantyne David

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1997.9964479

Reference51 articles.

1. Reinforcing organizational defensive routines: An unintended human resources activity

2. Turning the Wheel of Quality Improvement – Continuously

3. Ballantyne, D., Christopher, M. and Payne, A. “A Pathology of Company Wide Quality Initiatives: Seven Prescriptions for Failure”. Fifth Annual Conferenceof the British Academy of Management. September, Bath.

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