Political Marketing
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Publisher
Routledge
Cited by 49 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Tweet like Trump: Political branding and Twitter usage among congressional candidates in 2020 and 2022;Social Science Quarterly;2024-08-13
2. Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research;Journal of Political Marketing;2024-07-08
3. Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator;Journal of Marketing Communications;2024-06-25
4. Emociones políticas y narrativas prototípicas: TikTok en las campañas políticas, estudio de caso;Revista Latina de Comunicación Social;2024-02-26
5. Post-Mortem Analysis of the 2016 Elections Based on the Political Marketing Strategies Used by Local Political Parties in Dumaguete City;Journal of Interdisciplinary Perspectives;2024
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