Social media marketing activities for influencing voter citizenship behaviour: brand relationship quality as a mediator
Author:
Affiliation:
1. Department of The Business School, University of Jammu, Jammu, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2024.2371832
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1. Measuring Brand Equity Across Products and Markets
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3. A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media
4. Aggarwal R. 2023b. What Is a Developed Country a Status India Is Aiming to Achieve by 2047?| India News - Business Standard Business-Standard.Com. August 16. https://www.business-standard.com/india-news/what-is-a-developed-country-a-status-india-is-aiming-to-achieve-by-2047-123081600329_1.html.
5. Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions
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