Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies
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Published:1999-04
Issue:3
Volume:41
Page:102-124
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ISSN:0008-1256
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Container-title:California Management Review
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language:en
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Short-container-title:California Management Review
Author:
Keller Kevin Lane
Publisher
SAGE Publications
Subject
Strategy and Management
Cited by
152 articles.
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