The mediated role of corporate image in the relationship between public relations and customer affective engagement-Reference-Cited by-同舟云学术

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The mediated role of corporate image in the relationship between public relations and customer affective engagement

Published:2024-07-08 Issue:1 Volume:10 Page:
ISSN:2331-1886
Container-title:Cogent Social Sciences
language:en
Short-container-title:Cogent Social Sciences

Author:

Antwi Benedict Ofori¹^ORCID,Frimpong Adjei²,Ansah Agnes³

Affiliation:

1. Department of Marketing and Supply Chain, School of Business, University of Cape Coast, Cape Coast, Ghana

2. Department of Business and Social Sciences Education, University of Cape Coast, Cape Coast, Ghana

3. Directorate of Consular and General Services (Post Room Unit), University of Cape Coast, Cape Coast, Ghana

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311886.2024.2378539

Reference56 articles.

1. Reverse logistics, stakeholder influence and supply chain performance in Ghanaian Manufacturing Sector;Afum E.;Journal of Supply Chain Management Systems,,2019

2. Ahimana P. Z. (2018). Public relations strategies and corporate image in Rwanda: A case study of Kenfrieght Rwanda [Doctoral dissertation].

3. Reasoned action in the service of goal pursuit.

4. THE INFLUENCE OF HUMAN RESOURCE PRACTICES ON THE EMPLOYEE COMMITMENT AND PERFORMANCE

5. Examining the role of environmental corporate social responsibility in building green corporate image and green competitive advantage

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