Inherit or innovation? Research on the brand revitalisation of China time-honoured brands-Reference-Cited by-同舟云学术

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Inherit or innovation? Research on the brand revitalisation of China time-honoured brands

Published:2023-11-03 Issue: Volume: Page:1-24
ISSN:1976-1597
Container-title:Asian Journal of Technology Innovation
language:en
Short-container-title:Asian Journal of Technology Innovation

Author:

Zhao Zeren¹,Xiang Yongsheng¹

Affiliation:

1. Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, People’s Republic of China

Funder

Ministry of Education of Humanities and Social Science Project

Zhejiang Province Education Science Planning 2023 Annual Project

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/19761597.2023.2275257

Reference29 articles.

1. Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.

2. Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism

3. REVITALIZING BRANDS

4. Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

5. Corporate heritage identity stewardship: a corporate marketing perspective

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