Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism
Author:
Affiliation:
1. Nigerian Institute of Public Relations, Nigeria
2. Lagos Business School, Pan-African University, Nigeria
Abstract
Publisher
SAGE Publications
Subject
Tourism, Leisure and Hospitality Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/1468797612444196
Reference87 articles.
1. Nation brand as context and reputation
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