SOCIAL ENTREPRENEURSHIP AS A INNOVATIVE TOOL FOR HUMAN POTENTIAL DEVELOPMENT

Abstract

The article is devoted to the study of the formation and development of social entrepreneurship in relation to human development. The main approaches to the definition of social enterprise as a manifestation of social entrepreneurship, the essence of its characteristics and main areas of activity are analyzed. The differences of the financial side of social entrepreneurship from traditional, commercial organizations are revealed. Globalization and active participation of people in the virtual Internet environment have led to the creation of a crowdfunding model of financing the activities of social enterprises. The main potential of this model is the active involvement of the population in financing innovative social projects placed on the crowdfunding platform, attracting foreign and domestic investors. The study of the state of development of social entrepreneurship in Zaporozhye is carried out, the problems and perspective directions of activity of social enterprises are outlined. It is concluded that social entrepreneurship may well become a mass movement in Ukraine. The strength of positive changes for this is a number of prerequisites: the historical heritage of charitable activities; expanding the activities of the non-profit sector and spreading the practice of social responsibility of Ukrainian business; significant creative (inventive) potential of Ukrainian citizens; the tendency of the business environment to adopt foreign experience and implement it considering national peculiarities. Given the successful combination of economic resources and human potential, the spread of social entrepreneurship will: solve many social problems and contradictions, distributing part of the state functions between business entities and local communities; to involve a wide range of sections of the population in entrepreneurial activity, which, as a result, will allow building a new socio-economic structure of society; build a socially oriented economy; increase economic growth. It is established that social entrepreneurship can become a driver of economic growth in Ukraine if it regulates and implements effective mechanisms to stimulate social enterprises, expand government programs and initiatives aimed at its promotion and development.