Gender Stereotype in Toy Advertisements on Social Networking Sites
Author:
Publisher
Bastas Publications
Subject
Computer Science Applications,Media Technology,Education,Communication
Link
https://www.ojcmt.net/download/gender-stereotype-in-toy-advertisements-on-social-networking-sites-11212.pdf
Reference66 articles.
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2. Auster, C. J., & Mansbach, C. S. (2012). The gender marketing of toys: An analysis of color and type of toy on the Disney Store website. Sex Roles, 67, 375-388. https://doi.org/10.1007/s11199-012-0177-8
3. Azmi, N. J., Rashid, R. A., Mohamad, B., Rahman, M. A., & Ahmad, Z. (2017). Students athletes’ perception of female models in sports advertisement. Asian Social Science 13(10), 120-123. https://doi.org/10.5539/ass.v13n10p120
4. Baek, Y. M. (2015). Political mobilization through social network sites: The mobilizing power of political messages received from SNS friends. Computers in Human Behavior, 44, 12-19. https://doi.org/10.1016/j.chb.2014.11.021
5. Bakir, A., Blodgett, J. G., & Rose, G. M. (2008). Children’s responses to gender-role stereotyped advertisements. Journal of Advertising Research, 48(2), 255-266. https://doi.org/10.2501/S002184990808029X
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