Consumers’ Attitudes Towards Advertisement in YouTube-Reference-Cited by-同舟云学术

Consumers’ Attitudes Towards Advertisement in YouTube

Published:2019 Issue: Volume: Page:253-261
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
language:
Short-container-title:

Author:

Antoniadis Ioannis I.,Saprikis Vaggelis S.,Karteraki Eirini Ε.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-12453-3_29

Reference26 articles.

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3. Rizavi SS, Ali L, Rizavi SHM (2011) User perceived quality of social networking websites: a study of Lahore region. Interdiscip J Contemp Res Bus 2:902–913

4. Constantinides E, Lorenzo-Romero C (2013) Social networking sites as business tool: a study of user behavior. In: Business process management. Springer, Berlin, pp 221–240. https://doi.org/10.1007/978-3-642-28409-0_9

5. Dahnil MI, Marzuki KM, Langgat J, Fabeil NF (2014) Factors influencing SMEs adoption of social media marketing. Procedia Soc Behav Sci 148:119–126. https://doi.org/10.1016/j.sbspro.2014.07.025

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