The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website

Author:

Auster Carol J.,Mansbach Claire S.

Publisher

Springer Science and Business Media LLC

Subject

Developmental and Educational Psychology,Social Psychology,Gender Studies

Reference50 articles.

1. Bakir, A., Blodgett, J. G., & Rose, G. M. (2008). Children’s responses to gender-role stereotyped advertisements. Journal of Advertising Research, 48, 255–266. doi: 10.2501/S002184990808029X .

2. Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs: Prentice-Hall.

3. Bandura, A. (2002). Social cognitive theory of mass communication. In J. Bryant & D. Zillman (Eds.), Media effects: advances in theory and research (2nd ed., pp. 121–153). Mahwah: Lawrence Erlbaum Associates.

4. Bell, E., Hass, L., & Sells, L. (Eds.). (1995). From mouse to mermaid: The politics of film, gender, and culture. Bloomington: Indiana University Press.

5. Blakemore, J. E. O., & Centers, R. E. (2005). Characteristics of boys’ toys and girls’ toys. Sex Roles, 53, 619–633. doi: 10.1007/s11199-005-7729-0 .

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