Analysing the Mediating Effect of Social Media on Online Shopping Using Partial Least Square
Author:
Publisher
Bastas Publications
Subject
Computer Science Applications,Media Technology,Education,Communication
Link
https://www.ojcmt.net/download/analysing-the-mediating-effect-of-social-media-on-online-shopping-using-partial-least-square-11907.pdf
Reference63 articles.
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2. Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
3. Alharthey, B. (2020). The role of online trust in forming online shopping intentions. International Journal of Online Marketing, 10(1), 32-57. https://doi.org/10.4018/IJOM.2020010103
4. Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management, 82, 293-308. https://doi.org/10.1016/j.indmarman.2019.01.002
5. Aslam, B., & Karjaluoto, H. (2017). Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda. Telematics and Informatics, 34(8), 1650-1662. https://doi.org/10.1016/j.tele.2017.07.011
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