Bibliographie

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Publisher

Dunod

Reference39 articles.

1. Measuring Brand Equity Across Products and Markets;Aaker David A.;California Management Review

2. Dimensions of Brand Personality;Aaker Jennifer L.;Journal of Marketing Research

3. Evaluating and comparing salesmen's performance;Adkins Robert T.;Industrial Marketing Management

4. Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions;Ahearne Michael;Journal of Marketing Research

5. The measurement and antecedents of affective, continuance and normative commitment to the organization;Allen Natalie J.;Journal of Occupational Psychology

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