1. A Forward Step in Performance Evaluation;Easton;Journal of Marketing Research,1966
2. Linking Top-level Planning to Salesman Performance;Katzenbach;Business Horizons,1966
3. Improving Measurement of Salesman Performance;Cotham;Business Horizons,1969
4. Sales Management: Planning, Accomplishment, and Evaluation;Wotruba,1971
5. An Analytical Approach for Evaluating Sales Territory Performance;Cravens;Journal of Marketing,1972