Value Added Elements According to Buyer Companies in a B2B Context
Author:
Affiliation:
1. Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul, Brazil
2. Universidade do Vale do Rio dos Sinos, Brazil
3. Universidade de Santa Cruz do Sul, Brazil
Publisher
FapUNIFESP (SciELO)
Subject
Strategy and Management
Link
http://www.scielo.br/pdf/bar/v12n3/1807-7692-bar-12-03-00229.pdf
Reference76 articles.
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2. Strategic management for product development;Aho A.-M.,;Business Process Management Journal,2013
3. Creating novel consumer value vs. capturing value: strategic emphases and financial performance implications;Aspara J.,;Journal of Business Research,2013
4. Intrinsic value of business-to-business relationships: an empirical taxonomy;Biggemann S.,;Journal of Business Research,2012
5. Creating value by delivering integrated solutions;Brady T.;International Journal of Project Management,2005
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