Intrinsic value of business-to-business relationships: An empirical taxonomy

Author:

Biggemann Sergio,Buttle Francis

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. Value creation and category management through retailer–supplier relationships;Aastrup;International Review of Retail Distribution and Consumer Research,2007

2. Beautiful exit: how to leave your business partner;Alajoutsijärvi;European Journal of Marketing,2000

3. Relationships in business markets: exchange episodes, value creation and their empirical assessment;Anderson;Journal of the Academy of Marketing Science,1995

4. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994

5. Customer value assessment in business markets: a state-of-practice study;Anderson;Journal of Business-to-Business Market,1993

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