Abstract
While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food shoppers. Results revealed that clementines were the citrus fruit purchased most, followed by oranges and tangerines. Sweetness and smell were important product attributes for respondents. Different drivers affect the purchasing frequencies of various citrus fruits. Taste motivation, with a specific preference for acidity, impacts orange purchasing. Similarly, clementines are purchased primarily for taste motivation, however, the core sensory attribute for respondents in this case was sweetness. Meanwhile, for tangerines, the taste motivation is less important than the energy motivation, and the size together with the color are the core purchasing drivers. These outcomes provide food scientists, agronomists and market practitioners with new insights into Italian consumers’ preferences for citrus fruits, thus contributing to a potential expansion of this market.
Subject
Food Science,Nutrition and Dietetics
Reference41 articles.
1. Potential Nutritional Benefits of Current Citrus Consumption
2. Promotion of Fruit and Vegetables for Health. Report of the Pacific Regional Workshophttp://www.fao.org/3/a-i4935e.pdf
3. Increasing Fruit and Vegetable Consumption to Reduce the Risk of Noncommunicable Diseaseshttps://www.who.int/elena/titles/fruit_vegetables_ncds/en/
4. Ascorbic acid supplementation and regular consumption of fresh orange juice increase the ascorbic acid content of human milk: studies in European and African lactating women
5. The Possibility of Satisfying Vitamin C Daily Needs by Consuming Fresh Orange and Grapefruit;Jevtic;J. Hyg. Eng. Des.,2019
Cited by
13 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献