1. The influence of eWOM on drama ratings;Ro;Korean J. Broadcasting Telecommun. Stud.,2020
2. The Impact of Social Networks on Consumers’ Behaviors;Alsubagh;Int. J. Bus. Soc. Sci.,2015
3. The effect of electronic word of mouth on brand image and purchase intention
4. Factors affecting consumer attitudes and intentions toward user-generated product content on YouTube;Mir;Manag. Mark.,2013
5. Determinants of Electronic Word of Mouth Persuasiveness a Conceptual Model and Research Propositions;Rani;J. Contemp. Manag. Res.,2018